1 in 2 Million: ITV Creative Social
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ITV hit the big 2 million on Twitter, so we wanted to let them know just how much we appreciated them; and what better way to do that than with a song! 1 in 2 Million (Written by Matthew Wallace & Lee Gant) champions the weird and wonderful tweets of some completely random users, and with a fun, colourful and visual music video (Directed & Edited by Tom Silcock), we put some smiles on our followers faces. On upload day, we asked our followers if they wanted a bespoke song made just for them! We brought in singer/songwriter Frank Hamilton to record some individual replies, and our followers loved it!
The completely organic project gained attention from Twitter, and was featured on Campaign (the world’s leading business media brand), and won a Silver Distinction at the 2018 Shorty Awards.
Executive Creative Director - Tony Pipes
Social Lead - Laura Gibson
Creative Director - Rachel King
Ian Dewsbury - Producer
Creative / Writer - Lee Gant
Creative / Writer - Matthew Wallace
Director / Editor - Tom Silcock
Case Study by Tom Silcock.
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