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The Power of Play | Minnesota Childrens Museum

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We partnered with the Minnesota Children's Museum to create a series of animated vignettes that help parenting adults notice and support the learning that happens when kids play. Encouraging children to play in an open and supportive environment fosters confidence, creative thinking, self-control, and communication.

We worked to create a fun and digestible message for our audience to connect with by creating ‘Fantastic Contraptions’. These contraptions consist of simple 3D machines that perform and react with each other, demonstrating basic scientific concepts like gears, levers, pulleys, pressure, and gravity.

These mechanisms educate kids about fundamental principles while creating an exciting system of playful interactions. The contraptions complete their cycles by initiating a simple, unexpected action: turning on a light, ringing a bell, spinning a fan, or launching a ball.

Credits:
Creative Director: Jeff Stevens
Producer: James Lindeman
Motion Designers: Nate Miller, Tim Sandwick, Jordan Anderson
3D Animators: Adam Dargan, Riley Eastman, Matt Weier
Music & Sound Design: Ken Chastain

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