Mountie House Gala Evening in Support of Habitat for Humanity (NCR)
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A group of RCMP officers and employees came together to raise enough money to build at least one house for Habitat for Humanity (National Capital Region) in Ottawa. A committee of professionals was assembled and a Gala Evening, featuring a silent auction, music and a comedy headliner, was created to achieve the goal.
I created a content strategy and wrote all copy for a purpose-built website as well as a direct mail package to sell individual and group tickets to the event. I was also responsible for ongoing content management and for creating the 'Mountie House Beaver', a plush stuffed toy in red serge that raised $20,000 on its own.
The final result: over 600 people attended the Gala and net proceeds of $134,000 was raised -- enough to build one house and to green light breaking ground on a second home.
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