Vodafone - Would You Rather?
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Vodafone had an ongoing campaign aiming to inspire young people to take more exciting and brave choices in life. After all, this is Vodafone's brand promise: 'The future is exciting. Ready?'
The campaign reached the youngsters in a variety of touchpoints, including online films, outdoor posters in places where everyday life choices need to be made - metro stations, busy streets, cinema etc. And an entertaining Instagram Stories game, using the well known ‘Would you rather?’ game,
which is all about making decisions.
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