EQ3 NYC Campaign 08 Pouf
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Furniture and objects play a central role in our lives every day. For Canadian furniture company EQ3 we created a series of films designed to break away from the feeling of ‘advertising’ to offer a delightful moment of reflection and calm in the every day, as part of a wider campaign: ‘Made in Consideration’. In each film one product is always central to the non-linear, artful story. The vignettes were shot on 35mm film, in Mont-Tremblant, Canada where we recorded nature sounds from the forest around us to design the music. The feeling of space and nature is a distinctly Canadian signature for these moments, made in consideration.
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