The Power of Influence
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Influence > Story
You've probably heard a lot about the importance of story-telling, but telling a story well is only half of the equation. If you are a business, brand, or non-profit you need ONE thing to motivate your audience to action... and that one thing is INFLUENCE.
Yes, we believe in telling stories well. But if your story doesn't get your audience to move, it's just entertainment.
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