Teaser campaign - New Ford Everest and Ranger - Thailand
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The challenge for this video was to show the new car models while hiding their new features.
I was given the newest TV commercials done by BBDO, for the launch of New Ford Everest and Ranger in Thailand in 2020, before going on air. An outdoor adapatation campaign job by GTB with a call to action inviting people to the Bangkok Motor Show.
Client wanted it to be energetic, mysterious and modern so I came up with the idea to desaturate all colors and to hide the new features by inverting those areas on the footage. Client was delighted and the whole campaign looks great on the LED billboards all over Bangkok.
Client: Ford Motor Company
Creative and Art Director: Roberto Gamero
Copywriter: Chatpong Somthip
Account Director: Apirus Polteja
Producer: Jiraporn Channawach
Production Company: Veative Studio Bangkok
Sound: Mixi Sound Studio Bangkok
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