S.X.S.W. Conceptual Promotion
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This promotional animation attempts to focus on the three main themes of South By Southwest: Film, Music, and Interactive industries. According to the research on SXSW’s past promotional design, this motion design continues the abstract geometry tradition to express the three different themes through abstract ideas, mental symbols, and cognitive definition.
Design | Animation: Liyue Bai
Music: Harpoon by Zac Nelson
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