REFORM: One Denim At A Time
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Extending the lifespan of denim and jeans by reforming them into different products that will benefit the society and thus extending the lifespan of denim. A movement to encourage the act of upcycling and developing a mindset of cherishing denim as a long-lasting fabric.
REFORM is a sub-brand that collects unwanted, worn or old denim fabric from the community and create new products that will benefit the society and also the environment by not creating more waste in the society.
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