Lightly : Motion Branding Identity
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Made for Shira Inbar's Topics: Motion Graphics class final. Lightly is a channel based off of the lofi hip hop radio model, intended to be put on in the background. Target audience is the self-help/therapy generation/generation Z. Includes channel idents, logo animations, lower thirds, channel schedule, and two show teasers. All visuals, including footage and hand drawn animation done by me using Adobe Photoshop and After Effects. Sound design by Gabriel Cappetta and Scott Li.
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