Kangaroo - For All - Stop Motion Product Explainer
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Kangaroo is a security start up that believes in security for everyone. They came to Cream with hopes of creating a series of videos for broadcast and web that felt different from every other stodgy security brand. They wanted to feel more approachable, more accessible, and appeal to the younger generation of consumers. Cream proposed a tongue-in-cheek style that will draw their target audience in with its off-beat, but relevant look and messaging. Our challenges were to work under a start up budget, while still creating a series with shelf life.
CLIENT Kangaroo
STUDIO Cream
CREATIVE DIRECTOR Amanda Russell, Dave Swain
DIRECTOR Amanda Russell
COPYWRITING Hollie Ontrop
SET DESIGN Amanda Russell
PRODUCER Joanna Recinos, Hannah Quinn
PRE-PRO Amanda Russell, David Swain, Ruth Newberry
LIGHTING Eric Wakefield
PRODUCTION ASSISTANT Liz Lukens
ANIMATION Amanda Russell
COMPOSITING Amanda Russell, Dave Swain
3D Ruth Newberry
DESIGN Amanda Russell, Jordan Beckvonpeccoz
COLOR Dave Swain
VO Ben Johah Jacobs, Katie Boyle, Trent Toner
SOUND DESIGN Katie Boyle, Trent Toner
TALENT Chris Friday, Liz Lukens, Carmen Recinos, Will Recinos
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