Ink and Giants | W CHANNEL IDENT 2016

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Transport yourself through a mysterious portal and experience tranquillity, danger, and nostalgia in this surreal, yet inspirational, ident for W Channel, created by Ink and Giants Studio.

“#Cinema4D has the most supportive community, sharing knowledge and resources, but there wasn’t one specific tool that stood out; #C4D, in general, was just great to work in.” - Peter Dobes, Managing Director at Ink and Giants Studio

Following on from the success of the W channel rebrand by Art & Graft, UKTV approached ink and Giants once again with an exciting opportunity, to create a new ident that will work well with the existing idents and that will take the viewers to a continuous journey through places and moments anywhere and anytime.

The technical challenge was to explore different techniques to create the ident besides live-action filming. Ink and Giants explored a few including 3D camera projection mapping and mixing photography and 3D elements. After a couple of rounds of experiments, they eventually decided to push for a hyperreal to a photoreal full 3D approach. This way they could recreate existing locations from anywhere as well as create new ones.

CREDITS
Client: UKTV
Creative Director (UKTV): Scott Russell
Head of Design (UKTV): Peter Allinson
Producer (UKTV): Celia Bayne

Directed and Produced by: Ink and Giants
Lead 3D Designer: Peter Tomaszewicz
3D Designers: Peter Dobes, Dianne Dela Torre-Dobes and Monika Malyjasiak
Effects and Compositing: Dianne Dela Torre-Dobes
Music and Sound Design: UKTV
Producers: Susanne Freyberg and Peter Dobes
Original Branding and Concept: Art & Graft (artandgraft.com/portfolio/w-channel-rebrand/)

See more at maxon.net/en/news/case-studies/broadcast-motion-graphics/article/real-world-solutions

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