Apivita Digital Campaign - Color (mainproducts)
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Concept: Nefeli Spiliotakou, Caterina Vaimaki, Sissy Aivazidi
Copywriter: Caterina Vaimaki
Art Direction / Design / Compositing / Post Production: Nefeli Spiliotakou
Assistant Designer: Sissy Aivazidi
Account Manager: Katia Vlantika
Account Executive: Anna Koukia
Production: Steficon
© 2019
The purpose of this digital campaign was to highlight and promote the testimonials of Apivita’s customers,
regarding the Hair Care range. We decided to use the testimonials and presented them as movie reviews.
Thus, under the slogan “Apivita Hair Care – Your Hair Blockbuster, Apivita’s products played the role of movie heroes. So, the hair loss products appeared in the western “The Thick, the Strong and the Abundant",
the color products in the super hero movie “Wonder Color” and the dandruff products in the film noir “Without a Trace”. The campaign aired from September to November 2019 on all social media platforms.
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