A/B Testing Examples: CTA Stacking Strategy
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Learn about the CTA Stacking Strategy and how you can use it to increase your conversions. Visitors are on a journey as they discover your content, products, and site. At key points along that journey we should be testing to offer them calls to action that help them engage more and continue down a conversion path. This video will highlight an a/b testing strategy that can be used to discover those key points.
In this case study, I will show you how we were able to get a 33% lift in product requests, 28% lift in chats, and 29% lift in video views.
We also learned where we should place the call to actions, how the timing of those call to actions are important, and how sequencing affects visitor engagement.
Testing Theory is where professional testers turn to do better A/B testing and get more conversions.
Get more information at testingtheory.com
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