We Are Triathletes 30-Sec Trailer (Super Bowl Edition)
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Big movie trailers, expensively produced mini-blockbusters, often air during the Super Bowl with great fanfare. "We Are Triathletes," already the top-grossing documentary about triathlon after a successful run worldwide this summer is set to be released on DVD and streaming platforms in time for Super Bowl LIII (Amazon link to order: http://bit.ly/TriathletesSuperBowl)
The $5.3 million price tag for a national Super Bowl 30-second spot is well out of range for this production, so the executive producer of the documentary set his sites on Glendive, Montana, the smallest media market in the country (population: 5,107; DMA #210). Super Bowl LIII viewers watching on CBS affiliate KXGN-TV in Glendive next Sunday will see something that none of the more than 100 million expected viewers across the nation will see: a television spot featuring triathletes… yes, triathletes.
This trailer for "We Are Triathletes" will air exclusively in Glendive during the Super Bowl at a cost considerably less than $5.3 million.
“With the Super Bowl being the largest single-day televised sports event, what better way to promote the largest grossing film in the history of triathlon with a twist by having a commercial that airs in the nation’s smallest market,” said executive producer Bob Babbitt, an Ironman Triathlon and USA Triathlon Hall of Famer. “As viewers of the Super Bowl are inspired by the athletes on the gridiron, this trailer featuring these incredible athletes will inspire as well."
"We Are Triathletes" follows six triathletes, including Rudy Garcia-Tolson, who in the film attempts to become the first double, above-the-knee amputee to finish the Challenge Roth Triathlon (2.4-mile swim, 112-mile bike ride and 26.2-mile run).
If you would like to speak to Bob Babbitt about the campaign or Rudy Garcia-Tolson about the movie, please contact David Tratner at dctsports@gmail.com.
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