TV Cinema campaign | Sports have no pity. Thats why Im an athlete (Jonas Van De Steene)
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Play, download and edit the video TV Cinema campaign | Sports have no pity. Thats why Im an athlete (Jonas Van De Steene).
Roses Are Blue developed a campaign for Parantee-Psylos, the Flemish sports organisation for people with a disability.
In a series of three 30" ads, each based on the sory of a Belgian Paralympic athlete, we want to make people aware of how they look at disabled athletes. Our Paralympic athletes are role models of strength and perseverance. They show us we can define ourselves by our abilities instead of our disabilities.
Concept & Production: Roses Are Blue
Director: Dirk Domen
Executive Producers: Catherine Vaes & Robbe Demuynck
Director Of Photography: Piet Deyaert
Sound: Klankwerk
Partners: Parantee-Psylos, AG Insurance, één, Brightfish
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