The Disorder Deal
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A quarter of teen girls between 17 and 19 years old in the UK has a mental disorder.
Adidas believes sport has the power to help with this issue, so they become the first ever official sponsor of stress, anxiety and depression. A Disorder Deal sponsor patch is released in collaboration with a selection of female athletes, and from there it spreads everywhere. For each patch collected, more money goes to support women’s sport.
By sparking a conversation about mental health and the possibilities sports has for therapeutic effects, adidas inspires a generation of girls to engage in sports.
We’re all a bit mental, let’s show it.
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