Citrix + Red Bull Racing Miami Helipad Stunt Behind the Scenes
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To begin reaching ambitious client awareness goals, we identified an opportunity to leverage the Citrix sponsorship with Red Bull Racing and a unique event in Miami to promote the possibility of a Formula 1 race in Florida. Leveraging the stakeholders of this event and the newly built high-rise at 1000 Museum, we brokered a publicity stunt that benefited each partner. And we ended up on ESPN Sports Center for the following 5 days.
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