Broker Online - Internaxx
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Our Client wanted to know what's trendy in animation - so we told them we feel that collage is the next big thing. They got excited. And that's how we ended up making two sweet spots for Internaxx.
Since our target group consisted of wealthy expatriates who would like to take care of their investments, we had to keep things serious. Animations had to be mature and elegant. We went for the retro 50s look of America's prime and graphics inspired by both art deco and beloved tv-series Mad Men. Visuals such as guys in expensive suits, graphics inspired by the old ads, planes and south US' vastness of landscapes were intentional choices behind the brief.
Retro designs, lovely hotels, sports cars are all elements we used to make an impact on the viewer's imagination.
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