ASICS / BACK TO TRACK / DW SPORTS / HATCH LONDON
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Project: Asics Back to Track
Client: Hatch London / DW Sports
Music & Sound Design: Box Of Toys Audio
BACKGROUND /
New campaign from DW sports and Asics called ‘Back to track'
APPROACH /
Music was produced with "A spring in your step" approach, using modern electronic instrumentation and a light feel overall. Sound design highlights movement and velocity, making use of analogue noise to represent graphic detail.
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