The Tribute Wall at the Bill Melinda Gates Center

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The Tribute Wall is an interactive media experience at the heart of the new Bill & Melinda Gates Center for Computer Science & Engineering. The wall invites and inspires students to become part of the Pacific Northwest’s computing history.

Belle & Wissell designed and developed the media experience in close collaboration with LMN Architects and the Allen School. The wall of displays gracefully integrate with the building as an artful architectural element, yet comes to life with interactive storytelling as visitors approach the massive touch surface.

The Abstract Canvas Mode uses code-driven generative visuals to shift between an array of color palettes, motion settings, shapes, lighting effects, and typographic phrases to attract students from across the building. Sensors embedded at the base of the wall identify the user’s presence, triggering shifts in color and the appearance of story “hooks” to encourage touch.

With the tap of a finger, interactive stories are revealed as curtains of content. Interactive Story Mode profiles the long history of tech innovation in the Pacific Northwest—the University of Washington’s role in computing history, invention and entrepreneurship in the region, and how diversity in the field has improved at the Allen School and in the industry.

Over 100 stories were developed by Belle & Wissell (with an array of contributing content partners). A custom-built content management system was implemented to author, arrange, and publish stories in a variety of templates. Stories are organized in a series of editions, so a smaller set of featured stories display over time. The option to stream audio stories to the user’s mobile device includes audiences of all abilities.

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