The New Era of Human Connection
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Tech advancements like Virtual, Augmented, and Extended Realities have completely revolutionized storytelling and is powering the next generation of human connection. Sports is at the forefront of this revolution and brands like Formula 1 are leveraging technology to bring fans closer than ever to the game. As technology advances, so do the opportunities for brands. With 83% of advertisers looking for new ways to storytell, this session explores how Alpine Formula 1 pushed the boundaries of storytelling and leveraged technology to truly connect with their audiences.
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