Pasha Bank and Re|Bank - HR video

VIDEO DESCRIPTION:

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This video clearly illustrates the types of employers Pasha Bank and its sub-brand Re|Bank are. It provides prospective employees with answers from the companies' perspective - who they are looking for? What kind of atmosphere do they provide? What are the company's core values?

We intended to accurately portray what these two banks can offer their future employees - two distinct but complementary paths of professional advancement and independence.

To visually depict all of the above, we picked typography as a technique, so that the specific wordings would be effectively emphasized and the essential attention would be directed to the presented narrative. In the copy we put main focus on the wordplay for the same reasons as why the typography technique was chosen visually.

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