MyMaths Brand Impact

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Ideas + craft = a great formula for brand identity success.

If you’ve studied maths at school in the last 15 years, the chances are you’ll know MyMaths. The online teaching platform – owned and operated by Oxford University Press – is used in 80% of secondary schools in the UK to teach maths at all levels. Worldwide, over 4 million pupils use MyMaths in 70 countries. However you add it up, that’s a lot of sums.

Oxford University Press invited us to develop the MyMaths brand identity as part of a large scale project to update the platform and the technology which underpins it. With the left side of our brains firmly in problem solving mode, we divided up the key challenges. How could we create a solution that is relevant to an international audience? How can the deliverable be a clear contender amongst other key subjects, all vying for the students attention? How can we represent a platform that’s multi tiered, motivating the less able whilst offering a real challenge to the high flyers?

Like many of our projects, we began with the word: working with the OUP team to understand why audiences choose MyMaths, we translated research findings into a new approach to messaging. To reflect this friendlier approach to language, we ensured that the new brand identity was engaging and fun, too. An adaptive design solution means that MyMaths remains relevant and approachable for pupils right through from primary to secondary school.

A ten out of ten project.

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