Digital transformation - Prof. N. van Zeebroeck

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Uiteenzetting gegeven door Prof. Nicolas van Zeebroeck, Professor of Digital Economics & Strategy

Digital is disrupting entire sectors of the industry but remains difficult to grasp due to the diversity of technologies it covers and the transformations it entails. In this talk, we will introduce a simple model that allows you to approach digital transformation in a complete and structured way. The model presents digital transformation as a combination of 5 basic technological capabilities (what the box really contains when you acquire digital technology) and 5 fundamental strategic drivers that affect the business world (the 5 basic ingredients of digital business models). This transformation model makes it possible to better understand the threats and opportunities arising from digital, and to better target the efforts of the organisation. In particular, we will see how the most digital companies integrate these different elements into their strategy and their business model, and how it allows them to restructure the value chain or redefine the customer experience.

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