ARC: The Power of Purpose (June 22, 2021)

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Play, download and edit the free video ARC: The Power of Purpose (June 22, 2021).

Led by Shani St. John, Senior Vice President, Strategy & Insights, Porter Novelli and Melissa Taylor, Partner, Strategy, Insights & Learning, Porter Novelli 

Purpose is a hot topic, but what does it really mean for companies today? Porter Novelli will share research on consumer, employee and business expectations around purpose. We will also discuss examples of companies who are living their purpose and those that don’t – and the impact that has on their bottom line. Purpose is no longer a “nice-to-have” and by using the art and science of communications, we can help companies find, live and tell their authentic ambition for the benefit of their business and the wider world.

About Shani St. John: Shani St. John has nearly 20 years' communication experience. She currently serves as Vice President for Porter Novelli’s reputation management practice where she focuses on strategy and insights work for corporate communication campaigns. Shani directed a prior agency’s public relations work for The Coca-Cola Company.  Her decade-long track-record on the business includes global launch of Coca-Cola’s marketing platform, “Open Happiness,” communication strategy for Coke’s Beijing Olympics activation and enterprise storytelling around brand innovation. Shani’s background includes work for a diverse collection of blue-chip brands, including McDonald’s, The Home Depot, J&J and Eli Lilly.

About Melissa Taylor: A 20+ year veteran of Porter Novelli, Melissa leads the agency's learning and development program and the team of Integrated Strategists. Always looking to "cause good trouble" Melissa helps clients across the public, private and non-profit sectors find, live and tell their authentic purpose.

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