Animated Insights: Creative Approaches to Presenting Information
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Generating data is only half of the research process. The other half is interpreting that data, generating insights, and presented in an impactful way. Creative reporting is a relatively recent innovation in market research, with written reports taking the spotlight for most requested format up until the past few years.
Data visualisation techniques have developed rapidly with the help of technology, and thus more creative data reporting has filtered into the market research sphere, enticing stakeholders and more accurately presenting valuable insights. But are there more ways of creatively presenting information to better engage stakeholders and clients in market research?
For more info, visit: flx.mr/MR-Creativity
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