QANTAS Stand Up for Diversity Campaign
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B+S was asked by Qantas to develop a brand video that showcased their commitment to equality and diversity in Australia. We developed the 'Stand Up' concept and licensed the well known House Martins song 'Caravan of Love' as the theme song for this spot, re-recorded by Bernard Fanning and friends. The campaign featured partners of the brand including the Qantas Wallabies, Socceroos, Matildas, Australian Paralympic Committee, Wheelchair Rugby, Ballet Australia and the Bangarra Dance Theatre. And yes, Qantas ambassador, Hugh Jackman!
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