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Mtv Beats Desi Kalakar

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Mtv Beats has a new property that invites homegrown artist ( Desi Kalakar ) particularly singers to upload their videos on Voot and get nominated by public votes. The winner will get to have a music video with the celebrity judges of the show.

My idea was to keep it in the desi vibe using patterns and a vibrant color palette since Mtv Beats's own channel branding has a rich color palette. The choice of characters is a representation of a diverse pool of artist that Mtv Beats is looking for.

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