Il nuovo soundbrand di Banca Ifis

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For the first time in its history, Banca IFIS has chosen to combine its own brand with a distinctive “sonic brand identity”, a real harmonic composition capable of creating lasting and emotionally profound mnemonic associations. The symbolic themes are transformation and innovation, represented by an ascending glissando on the C major scale. Thanks to its naturalness, from today everyone will be able to reproduce the stylish sound of Banca Ifis which will be played in different “fields”: from radio adverts to videos and institutional presentations, from the ringtone of employees’ cell phones to the telephone switchboard on-hold music, thereby creating a single voice, a single melody and a single and unique way of being a Bank.

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