Formula 1 x Chemical Brothers: WGTT15000BPM F1 NEEEUM MIX - W+K London
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The Chemicals Brothers have launched the fastest remix of all time, entitled ‘WGTT15000BPM F1 NEEEUM MIX’, to mark a unique brand collaboration with Formula 1 and launch the 2019 season.
The partnership, created by Wieden+Kennedy London, tasks the Chemical Brothers, famous the world over for pushing machines and technology to their limits via their music, to transform a brand-new track into the iconic sound of an F1 car roaring past at high speed. ‘We’ve Got To Try’, from the forthcoming new album ‘No Geography’, is broken down, re-engineered and accelerated to 15,000 beats per minute (BPM) to reflect the 15,000 revs per minute (RPM) that today’s hyper-complex F1 cars are
capable of reaching.
‘WGTT15000BPM F1 NEEEUM MIX’ is the result of that experiment and amounts to the fastest remix of all time — an appropriate claim for F1, the pinnacle of motorsport.
NEEEEEEEEUM.
At three seconds long, NEEEUM is the new global sonic identity for F1 and ‘We’ve Got
To Try’ is the sound of the F1 2019 season.
To further reflect a sport in which every second counts, the remix is accompanied by a
film that shows a dog behind the wheel of an F1 car and commandeering a rocket into
space.
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