Folgers Morning Harmonizers Need. Coffee. N-n-now. :05 GIF

Folgers Morning Harmonizers Need. Coffee. N-n-now. :05 GIF

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For most millennials, “the best part of wakin’ up” is Starbucks in their cup. Not Folgers.

In order to get them singing a different tune, we needed to change Folgers’. Not entirely though. We kept the famous jingle and gave it a modern morning makeover. The star of the campaign is our red-satin clad choir: The Folgers Morning Harmonizers.

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