DBS Live Fresh, Ultra Music Festival 2018
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As part of the annual ultra music festival in Singapore, SO was approached by DBS to conceptualise and deliver an immersive sponsor booth for their brand. This is a recent award winning installation that features a 3 part set up comprising of an interactive water swing where you can have you name printed on the water feature, a kaleidoscopic mirror installation and also a playful VIP area with hospitality.
Our strategy was to reach out to to the millennial demographic and also to create an understanding of a fresh and digital bank through an experiential set with a personalised digital and social engagement.
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