Cystic Fibrosis Canada Tough Questions

Cystic Fibrosis Canada Tough Questions

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For people with cystic fibrosis, some questions simply can’t be answered. How do you know where you’ll see yourself in the future when you’re not sure you have one? What do you say when someone asks if you want kids and you’re not sure you’ll live long enough to live that dream? Cystic fibrosis is a genetic disorder with no cure. The life expectancy is about 53 years old but many born with CF die sooner or face life-long complications that not only inhibit everyday living, but also make the things we all strive for in life difficult or impossible to achieve. Although people with cystic fibrosis live with so many uncertainties today, donations will help fund important research that brings hope and helps provide answers in a cure.

Credits:

Grassriots, digital agency:
Paul Bonsell, Creative Director
Paul Bonsell, Director
Jane Ayre, Copywriter
Deborah Caprara, Art Director
David Smith, Producer
Heather McKelvey, Account Director
Lauren Grosberg, Account Manager

VivaMedia, photography and video production:
Matthew Watts, Director of Photography
Kamal Jarrah, Camera

Married to Giants/WINGMAN, post-production:
Ryan Hunt, Editor

Alter Ego, colour transfer:
Patrick Samaniego, Colourist

Musicbed.com Licensed music

Client:
Cystic Fibrosis Canada

Aired: Nov 27/18 - Dec 31/18

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