Botanics Brand Film: Hero Film (60)

VIDEO DESCRIPTION:

Play, download and edit the free video Botanics Brand Film: Hero Film (60).

Part of The29th/Refinery29 X Walgreens Boots Alliance, organic skincare brand Botanics wanted a refresh of their brand films. Our objective was to create an evocative brand world showcasing how nature, and therefore Botanics, helps you be in your element.

We created a brand video series to establish the Botanics’ visual identity, while also showcasing how nature can benefit mind, body and soul.

Driven by the insight that the Botanics audience is seeking new ways to connect with nature, our approach used refreshing settings, told a powerful story, and brought the product to life through sensorial art direction.

Refreshing: to inspire the audiences’ greenery fix, we chose to shoot the videos in an accessible urban environment that was aspirational but achievable.

Meaningful: we created a purpose-driven character for each of the talent to help build the narrative, and to help the audience connect.

Sensory: the sensorial qualities of the products were brought to life through choreography as opposed to product application.

Each film can standalone, as well as work together to create a full length narrative in a variety of formats. Music was composed for the full length narrative to help bring each beat of the story to life.

Credits:

Creative Leads & Directors: Amelia Bowe and Sheena Brobbey

Associate Creative Director: Emily Fleuriot

Cinematographer: Nathalie Pitters

Art Department: Jennifer Kay

Styling: Chelsey Clarke

MUA: Polly Mercer

Hair: Maki Tanaka

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