AARP You Got This
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I directed and edited this broadcast TV spot for AARP!
Production Company: Goodstory Films
Client: AARP
Agency: Ad Council
Casting: Vitamin Enriched
Actors: Jennifer Roszell & Martin LaPlatney
VO: Michael Cuddire
Producer: Melody Roscher
DP: Adam Uhl
Production Designer: Madison Hatch
Wardrobe: Bree Perry
HMU: Cheyenne Timperio
Score: Charles Van Kirk
Color: Nice Shoes
Sound Mix: One Thousand Birds
There are 40 million unpaid family caregivers in the United States. Most caregivers are family members or friends who are working, managing their own families, and caring for their loved ones at the same time. Caring for a loved one can sometimes feel overwhelming, but these new PSAs from AARP and the Ad Council remind caregivers that with AARP's help, they've got this.
Since 2011, AARP and the Ad Council have provided support for caregivers nationwide, encouraging them to visit AARP's Family Caregiving site (aarp.org/caregiving) for free Care Guides, self-care tips, planning resources, legal and financial guidance and more.
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