The Great South African Bake Off Teaser
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To widen the slice for the younger audience we rolled out a 360 campaign with an extra dollop of fun and accessibly into baking for The Great South African Bake Off. The proof was in the pudding with a delicious 182% uplift among the target audience. Sweet.
Creative Director - Daniella Dickinson
Lead Creative - Johanna Ridsdale
Lead Creative - Meriem Adib
Creative Sarah - Johnson
Head of Production - Hannah Lakin
Animation - Fred & Eric
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