How to Create an Explainer Video Step by Step

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It has been a busy month! We created this video to have fun and experiment with some tools and techniques. This is a FAQ we have and thought it was the perfect excuse to do a video. So here it is, our process on How to create an animated explainer step by step.
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Explainer Videos combine storytelling and design to communicate your ideas.

You can explain your brand, app, website…or even the meaning of life.

In a nutshell, here is the process to create an Explainer Video step by step.

• Define your goals. It could be to engage, promote something, or educate your audience.

• Create a script. Structure your message and define tone. It could be fun, relaxed, energetic. Knowing your audience will help you choose the right tone based on the purpose of the video. Oh, and if your video will have a Voice Narration - this a good time to do it!

• Create a mood board. Picture how your video should look like. Explore references, define colors, typography, music, sound fx, and the general look.

• Brainstorming. A great tool to organize your thoughts and conceptualize the message.

• Storyboard and Styleframes. A sequence of compositions representing the narrative. While the Storyboard focuses on the concept; Styleframes represents the final designs to use on the video.

• Animation. Where all the pieces come together and ideas get turned into motion — bringing your message to life.

Are you ready to create your next video?
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