TRAILER_IROIRO_Brandfilm
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IRO IRO have found in their practice that zero-waste patterns essentially are jigsaw puzzles. Evoking the playfulness and childhood nostalgia they have designed do-it-yourself zero-waste puzzles that allow the participants to create their own IRO IRO jacket or bag depending on the kit they choose to purchase. This fashion film shows the Zero to IRO IRO by you collection and has been launched in partnership with Lakmé Fashion Week
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