Everyones talking about it - Kentucky
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Directed by Katlego Baaitse
"Unique to South Africa is the fact that locals still call Chicken Licken®’s biggest competitor ‘Kentucky’. So, they decided to get the home of this competitor talking too, by putting up an EasyBucks® billboard in the last place you’d expect: Kentucky USA. The price of R24.00 was converted into US dollars, translating to a ridiculously low $1,60. And that certainly got Kentucky talking! "
Advertising Agency: Joe Public United, South Africa
Group Chief Creative Officer: Pepe Marais
Chief Creative Officer: Xolisa Dyeshana
Creative Director: Assaf Levy
Art Director: Zamani Ngubane
Copywriter: Caroline Bergh
Strategy: Leigh Tayler
Account Management: Amber Mackeurtan, Asbo Ofori-Amanfo
Agency TV Producer: Wendy Botha
Production Company: Burley Boys
Director: Katlego Baaitse
Director of Photography: Barend Stofberg
Executive Producer: Daryl Burley
Production House Producer: Warren Burley
Post-production: Burley Boys
Editor: Barend Stofberg
Colourist: Alex May
Online Operator: Hofmeyr Smit
Audio: Warren Burley
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