Visa - Prepay
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VIDEO DESCRIPTION:
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How do you make a financial smartphone app both appealing and easy to understand? With astute use of action, voice-over and colour. In this explainer video, life pre-VISA is a drab blue. As VISA’s new pre-paid bill pay feature springs into action, the palette transitions to golden yellow scenes, complete with prancing dogs and fluttering butterflies. We also leveraged this video for Instagram animation images.
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CREDITS
Director:
Andrew Embury
Design:
Maker's Co.
Animation:
James Hazael
Andrew Embury
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