TCO Presents: The Future of Brand Activism
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Brand activism is not something to be ignored, or to be worried about in some imagined future. The future is now. The rules of the relationship between people, product and the planet are being completely re-written. If brands don’t get onboard with this, they risk vilification, or even obsolescence.
The relationship between brand and ‘consumer’ has altered dramatically, and it’s imperative brands understand this change - the need for a clear purpose, action not intention, transparency internally and externally, and the growing expectation that they will begin to adapt their practices to become a force for good.
What is your role?
TCO has covered activism for over a decade, this film features highlights from Huck and our brand work. To find out more about our brand activism report and event series visit tcolondon.com/activism
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