Pantene Rice | Trizz Directors Cut
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To create a visible world of the luxurious, nurturing qualities of the Pantene product, we experimented with a few artistic methods and materials to capture a visual essence of fluidity and movement.
A glass blower was commissioned to create a specific shape to throw liquid around inside, creating swirling golden waves and our sense of rich softness. Also, we found that the action of rice in flight had a beautiful arc for us to motion capture – the simplest of materials inspire technical, visual poetry when digitally captured.
BRAND: P&G
Marketing Director: Binu Ninan
Marketing Manager: Karan Mehta
AGENCY:
Account Director: Bryan Burns
Global Creative Director: Arturo Macouzet
Creative Director India: Sonam Gautam
Producers:Samir Chadha, Jignya Shedge
SERVICING:
Associate Vice President: Esha Datta
Account Director: Shambhavi Singh
Account Executive: Kartik Aswani
EP INDIA:
SeeOn: Annie Sukheswala & Akshay Donde
PRODUCTION COMPANY: Trizz Productions LIVE ACTION
Director: Oriol Puig
Creative Director: Laura Ibáñez
Art Research: Katerina Mileva, Marie-Eve Ladouceur
Director of Photography: Sergi Iracheta, Rafa Lluch
Storyboard: Ignasi Moreno
Executive Producer: Chris Vulpi
Head of Production: Albert García Vila
Senior Producer: Hatty Christie
IN-HOUSE SHOOT
1st Assistant Director :Laura Ibañez
Director of Photography: Sergi Iracheta, Rafa Lluch
Hair Stylist: Beatriz Matallana
FX Technical Director: Marcos Diaz
FX Artist: Oriol Tarrida
FX Artist: David Lillo
Making Of: Tim Uberal
Robot Arm Operator: Javier Saludes
POSTPRODUCTION:
Editors: Eva Niñerola, Marc Soria, Miquel Alcoriza
Particles Simulations & 3D FX: Alex Martin
3D Animation: Alberto Corpas
3D Pack shot: Santi Muñoz
Compositing & Online Artist: Mikel Gomez
Compositing Artist: Jana Casanovas
Colorist: Pepin Pedraza
TALENT SHOOT
Director of Photography: Rafa Lluch
Production Manager: Dani molina
Producer: Aina Salarich
Hair Stylist: Beatriz Matallana
Camara Operator: Miriam Gago
Focus Puller: Rafa Miralles
Gaffer: Joan Planas
FX Technical Director: Marcos Díaz
DIT: Carles Colom
VFX Supervision: Oriol Mayolas
FX Artist: Oriol Tarrida
Wardrobe Stylist: Paula López de Murillas
Hair Stylist: Beatriz Matallana
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