MoMA: Motion Guidelines Sizzle
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How does one of the world’s premiere art museums move? When The Museum of Modern Art updated their design system, they knew much of their design would live on screens around New York, in our pockets, and even in the museum itself. Working directly with MoMA’s in-house Design Studio along with Order, who lead design and system project overall, we established and codified motion across the new system.
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Animation Direction, Additional Design: Erica Gorochow
Animation: Terra Henderson, Erica Gorochow
Production: Kathryn Henderson, Jennifer Vance
Design Direction: Order
Partner-in-charge: Jesse Reed
Project team: Hamish Smyth (Partner), Nicholas Stover (Designer)
Director/Filmmaker for Exhibition Trailers: Joe Cohen
Client: MoMA
Client leads: Rob Giampietro (Director of Design), Rob Baker (Director of Marketing and Creative Strategy), Rebecca Stokes (Director of Marketing Campaigns and Audience Engagement)
Client team: Damien Saatdjian (Art Director), Eline Mul (Art Director), Sean Yetter (Video Producer), Melanie Conrad (Design Operations), MoMA Design Studio staff
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