ExtraMan For ExtraMile

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Play, download and edit the free video ExtraMan For ExtraMile.

The process of reimagining ExtraMan was an enjoyable journey of character exploration. Our partners at Drake Cooper asked for an "Evolution not a Revolution" of ExtraMile’s mascot’s previous design. Our biggest goal was to make ExtraMan's intentions clear; he's here to help the customer treat themselves to all the goodies ExtraMile has to offer.

Once we discovered ExtraMan’s personality we began redesigning him. We began sketching dozens of design options that were short, tall, skinny, or muscular. We also presented pages of color options for his suit and crest. We narrowed down his design to one that fit our initial goal of making him more approachable.

After weeks of illustrating and market testing, it was exciting to have a hero ExtraMan design to start building in 3D. The team worked carefully to retain the charm of his 2D design as we modeled and textured his 3D character. This conversion of 2D to 3D was surprisingly challenging but in the end, the result was fantastic. Extraman had dimension and was ready for animation.

We had an amazingly talented team of animators who quickly got to work figuring out how ExtraMan would move. We decided early on that he was capable of superhero speeds and stunts but he would only use these skills to help the customers or when presenting to the viewer. ExtraMan's movement revealed he was in control of his situations but was still susceptible to the occasional automatic sliding door closing on him.

Our team took our time replicating in 3D an entire ExtraMile convenience store. We used a 3D walkthrough of the store to build out every detail including chip bags, soda fountains, hot snack bars, and much more. Our environment was constructed so we could move the camera view into any part of the store and we wouldn't have to worry about stocking shelves.

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