Corona (China) Win an Island - Case Study (30 sec)
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During the months preceding the “Single day” 11.11 in, 2015 EC+’s creative team developed a national campaign for Corona in China. Bringing the tropics to the city through several ambient marketing action and POC activation in China’s largest cities. With the aim to insure a strong digital promotional campaign, the team deployed dedicated OTC and TVC broadcasting, KOL E-PR social presence, all leading to the two html5 platforms.
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