BBVA - That sensation - Highlights and process
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BBVA campaign “That sensation”, through several animation videos, compares the pleasant sensation you feel in different everyday situations with the great sensation you feel using the best mobile banking app in the world.
We did almost 3 minutes of animation, huge material. So we want to show just a free selection, with the highlights, some work in progress, changing a little bit the colors and using another music.
This is a short montage with highlights and process.
Agency: BBVA Creative
Script: BBVA Creative
Direction: Offbeat Estudio
Production: The Mushroom Company
Producer: Sonia Ramos
Art direction: BBVA Creative
Illustration: Magdalena Kozlicka
Animation: Carlos Araya, Richard Plata, Pablo Cuello, Jakub Szczesniak, Carlos Alan Ruiz
Compositing: Pablo Crespo
Client: BBVA
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