Adidas | Always Been, Always Original

Adidas | Always Been, Always Original

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Ambassadors had the pleasure to partner on VFX for the Adidas ‘Always Original’ S22 campaign directed by Malakai.

The campaign recognises that women and non-binary people around the world have been pushing forward diverse takes on “originality” forever - it’s nothing new. Across a series of short films, Adidas shines a light on nine change makers including environmental activist Isra Hirsi, director and writer Lena Waithe, illustrator Naomi Otsu, and entrepreneur Taqwa Bint Ali.

Our job in the studio was to help guide the energetic movement of the camera through each womxn and each story, ensuring smooth transitions and space for the cinematography to shine.

Brand: Adidas
Agency: TBWA\NEBOKO
Film Production Company: Superlative
Director: Malakai
DOP NY & LA: Aiden Chapparone
DOP London: Nathalie Pitters
DOP Paris: Giles Cornah
Colorist: Ana Escorse
Editor: Amelie Exton
VFX: Ambassadors
Producers: Ramona Valimareanu, Sophie van Kooten
VFX Supervisor: Jeroen van Berkel
Lead VFX Artist: Stijn Waterman
VFX Artist: Peter van Rij
3D Artists: Sjoerd de Greef, Robin van As
2D Animation: Ilaria Di Sevo

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